Which Version Of Leadpages Should You Buy?

6th October 2016

This question is often asked in the PT Entrepreneur’s Forum:

Should I sign up for the $25 or $49 a month Leadpages option?

So here’s the definitive answer and an explanation of why…

Answer: The $49 a month option

It’s an easy one to answer so don’t waste time deliberating over it. But allow me to explain…

The important differences between the 2 options are:

  1. Split Testing – the $49 / month option allows you to split-test your landing pages. You can create 2 (or more) virtually identical versions of a landing page, the difference might simply be the wording of the headline. You will be amazed at the difference the choice or order of the words in the headline can make to conversions (opt-ins). If you’re running a Facebook ad and you’re paying every time someone clicks your ad then you want to get the best conversion rate on those clicks – you want people to take the next step and opt in for your free report or whatever it is you are enticing them with in exchange for their contact details. The better the conversion rate, the better your return on investment, simple as that. So if you can increase your conversion rate by testing different versions of your landing page(s) against each other, you can get much greater return on your investment. Or in other words, more for your money. And we’re likely talking tens of dollars a month or even hundreds. You run a split test for at least a week (ideally 2-4 weeks) and then the version of the page that has had the best opt-in rate is the winner. You then start the process again, and see if you can improve your opt-in rate with another version of the page!
  2. Reporting – the $49 / month option has more detailed reporting – allowing you to better analyze your landing page(s) performance.

drpt-blog-leadpages-abdrpt-blog-leadpages-analytics

These 2 features combined will save you more (way more) than $24 a month. If you are looking at both options and feel like you could really do with saving $24 a month by taking the cheapest option then please think again! You will NOT save money by taking the cheapest option.

Split-testing tip: only change 1 thing at a time, otherwise when you run a test you won’t know which change is having an affect on your conversions! 🙂

Flemming Arnott

Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.

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About The Author

Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.