You might have heard about the latest Google update recently and wondering how it’s going to affect the ranking of your website. Well the latest major search algorithm update already began in March 2024 and it was a core update.
It’s said that the update focused on improving the quality of search results by reducing low-quality and unoriginal content.
The update rolled out from March 5th to April 19th, with the remainder of the updates coming to completion around the end of May 2024.
You might be wondering how this affected your site’s SEO, so here’s a summary of the update:
- Targeted low-quality content: This update aimed to identify and reduce unhelpful content, content with poor user experience, and content created primarily for search engines rather than humans.
- Improved ranking systems: Google refined its core ranking systems to better understand these qualities in web pages.
- Reduced low-quality results: Based on Google’s evaluation, this update and previous efforts have reduced low-quality content in search results by 45%.
You should note that these core updates don’t target specific sites, instead they have just improved the overall way that Google assesses content. That may or may not lead to shifts in your website’s ranking.
What has happened is that some higher-quality content is actually rising while some of the lower-quality content has begun dropping off the search results.
The Latest Google Update – Parasite SEO
The term Parasite SEO appears to be floating around the SEO community at the moment, and it potentially has to do with the latest google update. It seems the jury is not yet on the matter though, so it will take some further investigation.
Parasite SEO is essentially a technique where you leverage the authority of established websites to rank your content higher in search results. It’s like hitching a ride on a popular website’s good reputation.
Here’s how it would work:
- High-authority hosts: You find websites with a strong domain authority (DA) – a score that indicates how trustworthy and valuable a site is in Google’s eyes.
- Content placement: You create high-quality content that aligns with the host website’s niche and audience. You can then publish this content on the established website through guest blogging, forum discussions, or social media engagement.
- Backlink benefits: Ideally, your content gets included with a link back to your own website. This link acts as a vote of confidence from the high-authority site, boosting your ranking potential.
There are two main approaches to parasite SEO, white-hat and black-hat.
White-hat focuses on creating valuable content that earns backlinks naturally. It’s a legitimate strategy for increasing website traffic and domain authority.
Black-hat involves manipulative tactics like low-quality content or comment spam to get backlinks. This can backfire as Google penalizes such practices.
Overall, parasite SEO was considered a useful tool for boosting your website’s visibility.
Now that the new update has fully rolled it remains to be seen if parasite websites have been penalised.
No matter how you look at it though, it remains crucial to approach your online marketing ethically and focus on creating high-quality content that benefits both the host website and its audience.
If you need help with your SEO or creating high quality content that will get you traffic that converts, contact us today!
Shayne Nowikow
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