The Key to Successful Online Marketing Hasn’t Changed

28th November 2023

In the fast-paced world of digital marketing, where trends seem to emerge and evolve overnight, it’s not uncommon for online marketers to be caught up in the whirlwind of the latest SEO strategies.

While staying informed about the latest trends is undoubtedly crucial, the foundation of any successful SEO campaign lies in mastering the basics. It’s akin to building a house – one must ensure a robust foundation before adding intricate designs and innovative features.

Sadly, in the pursuit of staying on the cutting edge, many marketers overlook fundamental SEO practices that are timeless and foundational. In this article, we’ll delve into the essential SEO fundamentals that demand attention before one embarks on the journey of following the latest Google trends.

These fundamentals lay the groundwork for a successful SEO strategy and provide a stable platform for incorporating and adapting to the ever-changing digital marketing landscape.

Here’s a guide on some fundamental SEO practices that you should prioritize before keeping up with the ever-evolving trends:

1. Keyword Research – Identify relevant keywords for your business.

2. On-Page Optimization – Craft compelling content, covering all your technical SEO basics.

3. Quality Content – Create high-quality, valuable, and engaging content that addresses the needs of your target audience.

4. Mobile Optimization – Ensure your website is mobile-friendly and provides a seamless experience across various devices.

5. User Experience (UX) – Improve user experience by making your website easy to navigate.
Reduce bounce rates by providing a clear call-to-action and intuitive navigation.

6. Secure Your Site – Switch to HTTPS by obtaining an SSL certificate. Google considers HTTPS as a ranking factor.

7. Local SEO – Optimize your website for local searches if applicable. Claim and complete your Google My Business listing.

8. Link Building – Develop a strategy for acquiring high-quality backlinks from reputable websites in your industry.

9. Social Media – Integrate social media sharing buttons on your website to encourage content sharing.

Before chasing the latest Google trends, it’s crucial to establish a solid SEO foundation. By focusing on keyword research, on-page optimization, content quality, and technical aspects, you’ll be better positioned to adapt to and leverage the latest SEO trends as they emerge. Remember that SEO is an ongoing process, and staying updated on industry trends is equally important for long-term success.

If you need assistance with getting your SEO sorted, you can email us, and we will gladly go through the details with you. We can complete a full site audit and see what needs to be done to help get your website ranking with search engines.

Shayne Nowikow

Shayne Nowikow

Shayne's key areas of focus include content creation, search engine optimization, web design and development, and adeptness in various content management systems and programming languages. With substantial experience in e-commerce business development, Shayne has been a pivotal contributor to Direct Response PT Digital's ongoing efforts to innovate and improve online business strategies. His role encompasses responsibilities as anSEO specialist, web designer and developer, and e-commerce consultant.

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About The Author

Shayne Nowikow

Shayne's key areas of focus include content creation, search engine optimization, web design and development, and adeptness in various content management systems and programming languages. With substantial experience in e-commerce business development, Shayne has been a pivotal contributor to Direct Response PT Digital's ongoing efforts to innovate and improve online business strategies. His role encompasses responsibilities as anSEO specialist, web designer and developer, and e-commerce consultant.