Step-by-Step Guide to Optimizing Your Google Business Profile

9th July 2024

Optimizing your Google Business Profile (GBP) is crucial for improving your local search visibility and attracting more patients to your physical therapy practice. Follow these steps to ensure your profile is fully optimized:

1. Claim and Verify Your GBP Listing

  1. Sign In: Log in to your Google account.
  2. Find Your Business: Go to Google My Business (GMB) and search for your business. If it’s not listed, click “Add Your Business”.
  3. Verify Your Business: Choose a verification method (postcard, phone, or email) to confirm your business location.

2. Complete Your Profile Information

  1. Business Name: Ensure your business name matches your signage and branding.
  2. Address: Enter your complete and accurate address. If you’re a service-area business, specify the areas you serve.
  3. Phone Number: Provide a local phone number that connects directly to your practice.
  4. Website URL: Add your website URL.
  5. Hours of Operation: List your business hours, including any special hours for holidays or events.

3. Add Photos and Videos

  1. Profile Photo: Upload a clear, high-quality photo that represents your business.
  2. Cover Photo: Choose a photo that best showcases your business.
  3. Interior and Exterior Photos: Show your physical location to help potential patients recognize your practice.
  4. Videos: Add short, engaging videos that highlight your services, staff, and patient experiences.

4. Optimize Business Description and Services

  1. Business Description: Write a concise, informative description of your business. Include keywords that potential patients might use to find services like yours.
  2. Services: List all the services you offer, with detailed descriptions. This helps Google match your profile with relevant searches.

5. Collect and Manage Reviews

  1. Encourage Reviews: Ask satisfied patients to leave positive reviews on your GBP. You should automate this with High Level!
  2. Respond to Reviews: Thank patients for positive reviews and address any negative feedback professionally and promptly.
  3. Monitor Reviews: Regularly check your reviews to stay on top of patient feedback and maintain a positive reputation.

6. Post Updates and Offers

  1. Regular Updates: Post updates about new services, changes in hours, or any important announcements (or new blog posts 😜)
  2. Offers and Events: Promote special offers, events, or workshops to engage with potential patients and keep your profile active.

7. Use GBP Insights

  1. Monitor Performance: Use the Insights tool to track how patients find your profile and what actions they take (e.g., visiting your website, calling your business).
  2. Adjust Strategies: Use this data to refine your local SEO strategies and improve your online presence.

By following these steps, you can optimize your Google Business Profile to attract more local patients, enhance your online visibility, and grow your physical therapy practice.

Regularly updating and maintaining your Google Business Profile is something you absolutely must make time for!

If you can’t manage it yourself, consider hiring someone (like us) to do it for you – click the button below to get started 😎

 

Schedule a Free SEO Discovery Call »

 

 

Flemming Arnott

Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.

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About The Author

Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.