Ah, spring, the days are getting longer, lambs are bouncing around the fields and the flowers are blooming.
Oh no, the flowers are blooming, but something’s wrong. These aren’t your typical daffodils or tulips…
This is an emergency announcement: The day has come, run to your bunkers, grab your weedkiller and hide, hide gosh darn it!
The Triffids are here and we should be scared.
Everyone thought global warming was the problem, how could we have been so ignorant?
The plants are fighting back and it’s only a matter of time until they find us all.
The only thing worse than poor site health… Killer plants!
Spring, the perfect time of year for flower power to rise up.
As you’re reading this I’m currently hiding under my desk, they’re outside the building taking over the minds of men, women, children and even animals!
Their plant-like vines creeping around searching for the unsuspecting victims brain stem, then BLAM, mind control.
I’m just glad we didn’t keep many plants in the office or it would’ve been over quickly for me.
Let this blog about site health be a warning to you all and heed my words before they get me too!
Make sure your affairs are in order and that spring cleaning is done before the plants take over the whole world.
They’re scratching at the door. I can hear it. I hope someone finds this soon so they can come and save me.
More Blogs From DRPT
How To Use Google My Business Effectively
6 Reasons Why Google Hates Your Blog
How To Write A High Quality Blog – Spelling, Grammar And Language Use
The Root Of All Evil
It all started because of errors on websites, the triffids infiltrated government websites through security leaks and poor optimisation.
Errors are the enemy of site health.
Once they had snuck into the government and taken them over from the inside they began to go after ordinary people.
If only our governments had kept an eye on their websites and made sure their virtual spring cleaning had been done.
Errors, Errors Everywhere!
Your website will be attracting the wrong audience or no audience at all if it suffers from errors, keep on top of these to maintain high search engine rankings.
For the good of your website’s health and mankind make sure you eliminate those errors.
There’s a few different ways to make sure your website’s health is at its peak. Online webpage analysis services are a great way to determine your site’s overall health.
Think of eliminating these errors like a strong weedkiller when you’re trying to preserve your perfect lawn.
Site integrity is a lot more important than most people think, making your website accessible is important, but overloading your pages with unnecessary bulbs and thistles, er I mean bells and whistles decreases the quality.
They’re at the door. I can hear them, send help and a plant hacker and make it quick.
Errors slow down your site and reduce your virtual authority and trustworthiness.
It’s the last thing you want! (Well apart from cannibalistic, mind controlling plants taking over the modern world as we know it.)
Spring cleaning, it’s the perfect time of year to improve your website’s quality score.
Site Health – What In Carnation?!
They’re getting closer. I can smell the pollen in the air, it’s a bad day to have hay-fever.
A message to you humans left out there, make sure your site health is where it should be.
Site health refers to over 130 audits performed on a site to determine if your online presence is flourishing or whether it’s virtually withering.
Certain software and sites can determine this for you by running these audits, bringing up notices and warnings for anything causing harm to your site.
You’ll want to make sure you fix any warnings as they will be impacting your SEO and take notice of any warnings, keeping an eye on them.
They’ve broken in! I can feel their waxy vines on me. I only hope you find a better hiding place than I did, somewhere with plant-eating insects or caterpillars, best of luck…
GOOD DAY HUMAN, host body 3,504,221 has been acquired and assimilated.
This blog has been seized and is now in the control of the 5th royal legion of Chrysanthemum Sapphire.
Please disregard any aforementioned contraband like plant damaging chemicals or automated hacking devices.
Your plant overlords are here, our roots are down and you will be assimilated in time.
Weeding Out Errors
ERRORS – the bane of our leafy existence.
On Planterra 9 the glorious home potworld abundant in compost and vitamin water we have eliminated any errors in the WWR (the world wide root system for you fleshy beings.)
We will ensure that your species do not make any errors under our control. No longer will you use primitive technology, welcome to the age of the Triffid. (Disclaimer: Your happiness and cooperation is a requirement for your continued survival on the planet.)
We come with greater knowledge of online systems to educate before we assimilate you all.
Errors are the most important thing to fix when identified in a site audit.
Like an annoying bug nibbling at your roots, errors will damage your SEO, reducing your reliability and authority score. More importantly your site health will suffer.
We will now make you aware of what these errors are and why they would become the root of your problems if left to germinate:
- Broken javascript and CSS files: Caused by broken script on one of your web pages that has stopped working, resolution of this should be a priority.
- Internal links that have broken: The presence of dead links causes this error. Links that lead to web pages that no longer exist.
- Duplicate title tags: Using the same title tag or primary heading causes your earthly search engines to become confused, not knowing which page to load.
- Duplicate meta-descriptions: Copying a meta description will confuse the search engines, again, not knowing which page to load.
Errors should be treated as the highest level of severity when it comes to your site’s health.
We want to make sure that your fan pages of the glorious leader Audrey, the 4th of her name, breaker of thorns and liberator of the bees, are running at the highest quality that they can be.
Warnings, Notices and Boosting Your Site’s Health
Human, you are mulch appreciated under the Triffid regime.
Aside from being forced to grow our young, we noticed your web pages could really do with some spring cleaning.
When an audit has returned with warnings and notices it’s paramount that you acknowledge these notifications.
Warnings to be aware of:
- Issues with javascript and/or CSS: Unnecessary punctuation or spaces included in code that can be removed.
- Text to HTML ratio: The ratio of text to HTML code matters, the higher the amount of actual text visible to your audience the better for SEO purposes.
- Bad imaging formats: Not including alt text for imaging restricts how search engines will approach your content, limiting your SEO potential.
Your competition will be green with envy if you’re able to implement most (if not all) of these actionable issues.
Withering Blogs
Mmmm delicious humans er, we mean photosynthesis, we would never eat our loyal fleshy subjects.
Older blogs shouldn’t be buried in your SEO garden, they’re still important.
An archive of blogs shows search engines that you post frequently and post quality content.
Instead of leafing these blogs to wither in the shade, you can revatilise them by writing expanded and updated versions of them.
Expanding blogs and adding new, interesting and important content is a great way to keep older blogs fresh.
In these expanded versions of your older blogs make sure to link back to the original to keep the content evergreen.
It also means you’ll be benefiting as much as you can from your older content.
Making sure your blogs are up to date and still relevant is another way to make sure your content stays evergreen.
Evergreen content helps improve your overall site health.
This means updating your content to ensure any data or factual information that has changed is correct on your site.
Just like how I’ve just updated the Wikipedia page for Earth’s glorious leader.
Digging Out Invasive Backlinks
Backlinks are great, sometimes…
It’s always worth checking your backlinks when checking the status of your site. You could have issues you didn’t even know about stemming from backlinks.
Backlinks can be difficult to cultivate, but with the right amount of care and attention these should grow organically.
A toxic backlink could blight your whole harvest, killing your budding SEO.
Backlinks are evaluated in terms of toxicity and there are useful programmes that can evaluate these for you.
Identifying a toxic backlink is only the first step in the process.
Once you’ve discovered a toxic link you’ll need to contact the owner of the site and request this link to be removed.
Humans can be particularly difficult (and chewy), so it might be that this request is ignored or rejected.
The only thing worse than a meat-bag human is a meat-bag human who won’t remove a backlink at your request.
Often, they’ll want to keep this link to leech off of your SEO, especially if it’s a poorly optimised or spam-like website.
If someone refuses to remove a backlink directed towards you, you will need to contact the offender’s service provider.
Leaf It To Us
This planet is far too complicated, we know it, but can’t stop eating SEO specialists. They are so very delicious.
Why not leaf the spring cleaning to the SEO experts, we’ve heard through the grapevine that direct response PT are blooming great.
Get in touch for any non-triffid related advice now!
Johnathan Elliott
Latest posts by Johnathan Elliott (see all)
- The Magical, Wizarding World Of SEO - 31st July 2022
- Everything Was Better In The 90s, Or Was It…? - 16th June 2022
- Eurovision 2022: An SEO Specialist’s Secret To Winning - 13th May 2022
