“Know, Like, Trust”: 3 Keys to the Art of Marketing for Physical Therapy Clinics

9th January 2024

Marketing for physical therapy, where personal connection and trust are paramount, embracing the marketing concept of “Know, Like, Trust” is crucial for clinic owners.

This strategy is more than just a marketing tool; it’s a blueprint for building lasting relationships with your patients and your community.

Here’s how to effectively implement this approach to marketing for physical therapy clinics…

1. Know: Making Your Clinic Known

Visibility is Key: The first step is making potential patients aware of your clinic so a very strong digital presence is vital. This includes a lead-generating website, active social media profiles, Search Engine Optimization, Pay Per Click advertising, and a solid Google Business Profile listing.

Community Engagement: Physical therapy is community-centric by nature. Participating in local events, health fairs, or offering free workshops can significantly raise your clinic’s profile in the community.

Educational Outreach: Providing valuable information through blogs, videos, and social media posts about physical therapy topics establishes your clinic as a knowledgeable (authority) resource in the field.

2. Like: Cultivating a Positive Brand Image

Connect Emotionally: After making people aware of your clinic, the next goal is to get them to like you. This is where you create an emotional connection. Share stories and content that resonate with your audience’s values and experiences.

Humanize Your Brand: Show the faces behind your clinic. Regularly feature your staff, share patient success stories (with consent), and celebrate community involvement. Let people see the compassionate care and dedication at your clinic.

Engage and Interact: Active engagement on social media platforms is crucial. Respond to comments, participate in relevant conversations, and create content that invites interaction, such as polls or Q&A sessions.

3. Trust: Building Credibility and Assurance

Demonstrate Expertise and Authority: Trust is the cornerstone of any healthcare provider-patient relationship. Highlight your qualifications, experience, success stories, and patient testimonials. Look for any other ways to further boost your credibility.

Consistency in Communication: Consistent, honest, and transparent communication, whether it’s through your marketing materials, social media, or direct patient interactions, helps in building trust.

Privacy and Ethics: This should be a given, but always maintain the highest standards of privacy and ethics, especially when sharing patient stories or information.

know, like, trust marketing for physical therapy“Know, Like, Trust” – Key to Marketing for Physical Therapy

While the concept may seem straightforward, effectively implementing it requires time, effort, and consistency. That is where we come in as a digital marketing agency.

Many physical therapy clinics find partnering with a specialized marketing agency beneficial in navigating and executing these strategies effectively. An agency like ours can help:

  • Develop a comprehensive digital marketing strategy.
  • Create consistent and engaging content.
  • Manage social media interactions.
  • Monitor and adapt strategies based on performance analytics.

Conclusion

Incorporating the “Know, Like, Trust” framework into your marketing strategy can transform how potential and current patients view your physical therapy clinic. Marketing for physical therapy is not just about building a client base, it’s about building relationships. By focusing on making your clinic known, liked, and trusted, you pave the way for sustained growth and a strong, loyal, community presence. That is why many physical therapy clinics have trusted us to help them with their online marketing activities. We know that you have to spend your time focusing on your patients, so let us handle finding new ones for you!

If you need some help with your marketing for physical therapy, a good place to start is here:

Schedule Your FREE Digital Marketing Discovery Call »

 

Flemming Arnott

Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.

You Might Also Like...

About The Author

Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.