Paid Media

Short answer: less than the headlines want you to believe — at least on the searches that actually bring you patients. AI Overviews (Google’s AI-generated answers at the top of the results) have genuinely reshaped search, and yes, ads now appear inside and around them. But for a local physical therapy clinic, the change is…

Hire someone to run your Google Ads when the account is costing more than it returns and you can’t protect the hours to fix it yourself. For most busy clinic owners that’s a yes — not because you can’t run ads, but because your time is worth more in a treatment room than in the…

Google Ads can put your clinic at the top of the results the day you switch it on — but showing up and paying off are two different clocks. Visibility is instant; reliable, good-quality leads take a few months. The platform’s automated bidding needs a couple of weeks just to calibrate, and several more to…

For most physical therapy clinics, Google Ads is worth it — when it’s run well. It puts you in front of people at the exact moment they’re searching for help, and that high intent is why healthcare ads convert well and physical therapy is one of the cheaper medical categories to advertise in, at roughly…

Most physical therapy clinics should budget somewhere between $1,000 and $2,500 a month to start with Google Ads, split between the ad spend itself and management. In a typical local market you’ll pay roughly $3–$7 per click, and physical therapy is one of the cheaper healthcare categories to advertise in — cost per lead tends…