In The Spirit Of Ghostwriting
Halloween might be over but we aren’t finished talking about ghosts just yet, more specifically – authors of the undead variety.
Have you ever wondered if there really is an easier way to keep up with optimising your web page on search engines?
We’ve got just the solution for you.
Ghostbusters!
Er I mean… Ghostwriting!
Ghostwriting is much more of a blessing than a curse, and we’re here to tell you why.
Your blog content is vital to the health of your webpage. Not to worry, the ghosts of writer’s past, present, and future, are here to help you.
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What Is Ghostwriting?
You might have heard the term but not thought too much about it.
So what exactly is ghostwriting?
Ghostwriting is what you’ve got after stealing Patrick Swayze’s diary.
No, seriously what is it?
Ghostwriting is the process of a person writing under the guise of another person, company, group or institution without receiving direct credit.
Often this kind of writing is customised to cover a range of services required by a client.
The writing style of the client is mimicked by the writer to achieve a very specific objective.
The client can be an individual, a collection of people, a business, or larger company.
We apply the term ghostwriting to any text which has been collectively written or created under the guise of another.
Kind of similar to how Cruella de Vil wears human skin to hide her real monstrous form (NB – please send all lawsuits to Johnathan).
What kind of texts do ghostwriters usually produce?
- Creating rough drafts, editing and expanding them to create fuller and higher quality texts.
- Transcribing notes to produce blog posts.
- Producing entirely new blog posts based on topics as given by the client adopting their voice and writing style.
- Creating texts and blogs based entirely on a title alone.
- Editing already completed forms of writings to increase the quality of the text.
In terms of web page optimisation, ghostwriting is used to boost the quality of SEO to increase search engine rankings.
Luckily for us, we know a place that delivers high quality SEO and ghostwriting, but don’t ask us we’d never tell.
A Bit Of History
Way back when, there was a certain stigma around writing on behalf of someone else. Thankfully, things have changed!
Nowadays, it’s more common than an unfunny Amy Schumer joke.
Take Harry Houdini for example, escape artist extraordinaire. He might’ve been a master of his craft but apparently he couldn’t write for toffee… or fudge, or any other sweet treat for that matter.
Houdini’s “own” literary work “Imprisoned With The Pharaohs” was ghostwritten by none other than famous ‘Weird’ author H.P. Lovecraft.
Some of the most famous texts have been written by “ghostwriters.”
You wouldn’t expect anyone like Katie Price to be able to write a shopping list never mind a full biography.
Oh! And you might be surprised to hear that the holy spirit wasn’t the only ghost involved with the bible.
The bible itself was written by a collective group many years after the events. That means one of the most well known books was written by a group of ghost writers… how spooky!
If it’s good enough for one of the most memorable pieces of literature then it’s definitely going to be useful for your web page.
Ghostwriting: What’s The Point?
So why do we need ghostwriters?
It takes an expert to hit the literary highs that businesses often require.
Just like how you wouldn’t hire a milkman to fight a fire, you wouldn’t expect just anyone to produce high quality SEO content.
Who can a ghostwriter actually help?
- You’re finding that you have less time for your business getting caught up with blog writing.
- You want to tell people something but don’t have the confidence to write this yourself.
- You don’t know how to bring your writing to life.
- The idea of writing sounds like hell to you, and you’re getting frustrated by having to write for your business.
- You want to strengthen your own writing skills by seeking help from an expert.
Time is money, and you probably have equally as important tasks to be working on.
Ghostwriting takes away the pressure of having to write frequently and to a high quality. Send it on over to someone who gives a hoot about writing and watch your organic traffic grow.
We don’t mind what you do with all of that extra time not spent writing, well, as long as it’s not supporting James Corden’s “comedy” career.
If you have any other questions related to writing I’m sure we’d be able to help so why not give us a message.
Communicating With The Client
Communication is key.
For a ghostwriter to truly be useful, it’s important to establish a relationship between themselves and the client.
Although the relationship doesn’t have to be quite as intense as Ross and Rachel’s.
Collaboration between writer and producer is essential for producing coherent articles, blogs, or any other online media format.
It would be difficult to achieve the desired writing style without getting to know the client.
There’s a fine art to creating a piece of writing that you can be proud of, but it’s another skill completely to be able to write on behalf of someone else.
It’s important to be able to discuss potential topics for writing to give direction to the writer.
It might seem difficult to step into someone else’s shoes, especially when you’re a size 12 – that’s why it’s best to leave it to the experts.
Keeping your client in the loop is vital for success, the relationship between writer and client should be transparent. Transparent; unlike Boris Johnson’s political agenda.
Finding Someone Else’s Voice
Each ghostwritten piece should have a distinctive tone and style.
To really adopt the voice of someone else, it’s important to do research; whether this is directly interviewing the client or reading their previous blogs.
Aside from directing the piece at a specific target audience, it’s crucial to nail down a theme.
Realising the narrative that the client is aiming for remains a great way to get started.
By reading many of the client’s previous pieces you can establish a personality from the texts.
Once familiar with the work as a ghostwriter, you can establish a narrative structure that’s useful for crafting future blogs in their writing style.
Is Ghostwriting Ethical?
Unlike certain world leaders (who we won’t mention here), we know that you actually care about ethics!
For starters, ghostwriting is completely legal, not only that but it’s also a great way to give you more time in the day to think about other important stuff.
Ghostwriting might make you think about plagiarism.
Well, it shouldn’t.
There has been a long debate around the similarities between plagiarism and ghostwriting. However, there are notable differences between the two.
Plagiarism is effectively claiming that the piece of writing, thoughts or ideas was written by someone else than the author without their permission.
Ghostwriting is then a slightly different form of this as the author is giving permission for the usage of the writings under an alternate author’s name.
The ethical part of ghostwriting is that the author whose name is being applied to the piece gets the last decision after being handed the final edited piece.
SEO You’re Interested In Contacting A Ghostwriter?
You don’t need any fancy (or spooky) equipment to contact a ghostwriter, a phone call will do.
Ghostwriting can be useful for all kinds of different reasons. SEO is the perfect reason to get help with writing.
Google and Bing are fussy when it comes to blog writing, you’ve got to understand the complex nature of search engines before you can begin to work with them.
Specialist writers have had experience producing texts and blogs that satisfy search engines.
Optimisation can be difficult to achieve if you don’t know what you’re doing.
Poorly produced blogs can actually have a greatly negative impact on your web page optimization.
Why bother letting your SEO take a hit when you can hire an expert to yield the best results for your web page.
SEO is important to your web page’s visibility in the sea of search results on engines like Google or Bing.
Are you feeling lucky punk? Well are ya?
Taking a risk every now and then might be ok when playing poker but it’s not worth gambling your web page SEO with bad blog writing.
Taking The First Steps
Leave the scariness of having to write blogs with Halloween in October and think about hiring a professional.
It can be frustrating trying to write content if you don’t have the passion or the time for it.
Fortunately for you we just love to create high quality blog content and have a real passion for search engine optimisation.
Save yourself valuable time by letting us assist you with blog writing. We just know that we’d be able to help you!
Don’t hesitate to get in touch, we’re here all week every week ready to provide the advice that you need.
Johnathan Elliott
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