Does Google Ads Lead to Good Patients (Who Spend Money)?

10th December 2023

Attracting new patients who are interested and willing to invest in their health is crucial.

Many physical therapy business owners are skeptical about using Google Ads, fearing that the leads generated may be of poor quality, hard to convert, and may not result in valuable, long-term patients. Let’s dive into the data and real-world experiences to see if these concerns hold up.

Effectiveness of Google Ads in Physical Therapy

Google Ads can be a highly effective tool for physical therapy practices, bringing immediate results and new patients. A key advantage of Google Ads is its ability to target specific keywords, ensuring that your ads reach people actively searching for physical therapy services. This targeting is far more precise than other advertising forms like social media or newspapers, which aren’t tailored to your exact audience.

Conversion Rates and Cost-Effectiveness

Google Ads are not only targeted but also cost-effective. For instance, the average cost for a click on a Google Ad for a physical therapy clinic is about $2 to $5 – a small price for a highly targeted lead. When someone clicks on these ads, they are 50% more likely to purchase the services advertised, indicating a higher likelihood of conversion into actual patients.

Furthermore, Google Ads are location-specific, meaning that your ads will be seen primarily by people in your service area, reducing wasted exposure and clicks from non-relevant audiences. This specificity helps in getting better conversion rates, as the leads are from the locality and are more likely to seek services at a nearby clinic.

Real-World Success Stories

Success stories abound, demonstrating the effectiveness of Google Ads in the physical therapy sector. For instance, a clinic in Kentucky saw its new patient appointments grow by 67%, resulting in a $28K profit directly attributed to Google Ads. This indicates an increase in patient numbers and a significant financial return on their advertising investment.

The Role of Conversion in Physical Therapy

In the context of physical therapy, a conversion typically occurs when someone calls the number in the ad or makes an inquiry through a form on the website. These actions are clear indicators of a lead’s intent to engage with the services offered, making them high-quality leads.

Conclusion

While skepticism exists around Google Ads, the data and experiences from the physical therapy sector suggest that when managed effectively, Google Ads can lead to high-quality leads, good conversion rates, and substantial financial returns. The key is to tailor your ads to target the right audience, manage your budget wisely, and track your results to continually refine your strategy. With these practices in place, Google Ads can indeed lead to good patients who are willing to spend money on your services.

“When Managed Effectively”

Unfortunately, some agencies use a “cookie cutter” approach and take on too many clients to be able to manage them all effectively. Neglected Google Ads campaigns are a waste of precious dollars for physical therapy business owners, so just be careful about whom you trust to manage your Google Ads for you!

Click here for full details of our Data-Driven Google Ads Management System >>

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Flemming Arnott

Flemming helps PT business owners all around the world to acquire more new patients by building websites that educate prospects, establish trust and ultimately generate leads. He has worked almost exclusively with physical therapy business owners over the last 10 years and has more than 20 years experience in the industry. Flemming is the "go to" expert for PTs who no longer want to rely on doctor's referrals and who put the patient experience first, with a desire to succeed in the new healthcare world.