Help! Why Am I Not Getting Many Opt-Ins for My Lead Magnets and Free Guides?
There are lots of possible reasons why you might be getting a disappointing amount of opt-ins for your lead magnets, free reports, and e-books. And, if you have found this article, chances are you are looking to do something about it. I mean, what’s the point in all those visitors if they don’t convert? Let’s…
How to Build Thanks Pages to Generate Even More Leads
You can build thanks pages to generate even more leads? Absolutely. If you haven’t noticed already, every single page of your website presents an opportunity. However, there’s one type of page that presents some very interesting opportunities yet is frequently overlooked, ignored, neglected, forgotten about, undervalued, disregarded… you get the idea. I’m talking about thank…
Building Trust With Website Visitors to Increase Engagement
How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…
5 Ways Your Physical Therapy Website is Losing Leads (and How to Fix them)
I’ve been carrying out free website audits, checking the potential to generate leads for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m…
Should I Switch My Physical Therapy Website from Squarespace to WordPress?
This is a question I get asked quite often because Squarespace is often the platform that people choose when they decide to build their own website. It has its pros and cons like any platform and performance can unfortunately be one of its cons. It’s important to understand that at least 60% of your visitors…
