The Dangers of Stealing Content and Plagiarism
Have you been ‘reusing’, ‘borrowing’, or blatantly stealing content written by others? You’ve been plagiarising. And you’re in trouble. Plagiarism is an ugly and perverse action that displays a culprit’s true character – lazy, greedy, selfish, and unintelligent. By committing plagiarism, you successfully highlight a lack of professional care, attention, and common decency. It’s effectively…
How Important Is Social Media For Your SEO?
Oh boy. It’s time to open Pandora’s Box. Opinions are divided on social media’s importance for your SEO campaign, but you can’t hide from the facts. And you shouldn’t focus on just one platform, either. The SEO landscape regularly changes state. Every three months or so, Google holds the SEO world to ransom by implementing…
Does A High PPC Bounce Rate Affect Organic SEO?
Is your Pay Per Click (PPC) bounce rate higher than Elon Musk (during a live interview)? Don’t panic. It’s not having a detrimental effect on your organic SEO. However, it will affect things in other ways. You may have noticed various knuckle-dragging mouth breathers bemoaning lately about how the COVID-19 vaccine apparently turns you into…
The Importance of Core Web Vitals for Your Website (Not Boring)
There’s been a development in SEO. Meet the all-conquering (and feared) Google Core Web Vitals! *Maniacal Laugh* Welcome to the world of SEO updates. It can be a scary, relentless quagmire of anagrams, algorithms, terminology, and tech-talk. Unless you think in binary, worship the first-generation Apple Mac, or find the Linux Penguin (Tux) strangely attractive,…
How 2020 Changed The SEO Landscape
Congratulations on surviving! As any twelve-month stretch goes, 2020 has served us a never-ending smorgasbord of unadulterated dung. Viewed as vintage wine, this year would be acidic enough to dissolve even Gwyneth Paltrow’s unwarranted smug aurora. From COVID-sponsored fatality rates to ludicrous election mayhem and California largely being on fire, 2020 will be remembered with…
Should You Care About SEO for Bing?
Google is the SERP King. However, Microsoft’s Bing isn’t far behind. Not optimized your SEO for Bing? Then lucrative website traffic is passing you by… Remember Bing? It’s easy to forget that other search engines exist. Google dominates the market and often absorbs all of your SEO budget and attention. It’s common practice for…
Want More Revenue? How Better Copy Generates Better Business
It’s easy to forget that better copy generates more business. By focusing on user experience and making your website aesthetically pleasing, quality of content can often slip. Looking to gain more clients? Content is king! Here’s why… No doubt you already know that a website is one of the best ways to generate leads. Yet,…
The Importance of Google Reviews for Your Physical Therapy Business
Google reviews. Merely reviews on Google, right? Wrong. What was once a beneficial exercise for smaller businesses now has far greater importance. Reviews of your business remain hugely important for Google’s local SEO results. Not only do consistent, healthy testimonials bring credibility and trust, but Google considers the review process to be one of…
12 Reasons Your Physical Therapy Business Needs SEO
SEO is vital for greater searchability and visibility, but it offers way more real value than that. Here are 12 reasons why your physical therapy business needs SEO! Many PT businesses know (or think they know) that they need SEO, and the benefits they will get from that SEO work being implemented on their behalf.…
