The Vital Role of SEO in Growing Your Physical Therapy Practice
Small businesses across the United States, Canada, Australia and the UK, including physical therapy clinics, are increasingly recognizing the importance of SEO for PT. With approximately 20-30% of small business owners investing in SEO, it’s clear that this strategy is not just a trend but a fundamental component of modern business practices. Search marketing is…
2024 SEO Landscape – What the Experts are Saying
As we venture into the 2024 SEO landscape, most of the experts agree that it’s undergoing profound transformations. So many things have changed over the last few years, that it almost feels like it’s become a completely new playground. With the advent of AI, huge changes to Google, and an overall evolution that might leave…
PPC vs. SEO in Physical Therapy Marketing: Assessing the Impact on Lead Quality
When it comes to getting visitors to your website with the goal of converting them into leads, two key strategies often considered are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the fundamental differences between PPC and SEO is crucial for making informed decisions that align with your business goals, particularly when it comes…
The Key to Successful Online Marketing Hasn’t Changed
In the fast-paced world of digital marketing, where trends seem to emerge and evolve overnight, it’s not uncommon for online marketers to be caught up in the whirlwind of the latest SEO strategies. While staying informed about the latest trends is undoubtedly crucial, the foundation of any successful SEO campaign lies in mastering the basics.…
The #1 Thing You Can Do to Boost Your Website Authority (and Your Organic Ranking)
Enhancing your search engine visibility as a physical therapy practice is crucial, and one of the most effective ways to achieve this is by increasing the number of high-quality backlinks to your site. But beware, the quality of your backlinks matters significantly. Prioritize securing links from credible sites with high domain authority to ensure you’re…
The Pivotal Role of Digital Marketing Goal Setting for Physical Therapy Business Owners
According to research by Dr. Gail Matthews, a psychology professor at Dominican University in California only 33% of people who have an unwritten goal end up achieving it. Let that sink in for a moment… read it again… said differently: if you don’t write down your goal there’s a 67% chance you won’t achieve it!…
SEO Quick Guide
Are you looking to bring in more online traffic to your website? Do you want to improve your search engine rankings? Search engine optimization is the key to online success. You need SEO and you need to maintain it in order for your website to remain relevant. SEO is the tool that will get you…
Who Is SEO For?
The short answer is any business with a website needs SEO. If you aren’t optimizing your websites stop burying your head in the sand and get on it! SEO isn’t something you push to the side and think about later. If you’re serious about your business and building your online presence then SEO is a…
What Is The Difference Between SEO And Marketing?
SEO and marketing are both tools used to optimize your website and create higher levels of engagement with your audience. Simply put they’re both used to increase the traffic heading towards your website. In order to achieve success, SEO and marketing are some of the most important strategies to master. Yet only 75% of marketers use…
The Truth About Yelp – Why It’s Marketing And Not SEO
Are you confused about Yelp? If so, you’re in the right place! Hurrah! We’ll be explaining what Yelp is and how it’s useful. No…you’re unexcited by this. But seriously. Yelp is a thing. In fact, if it’s not already, Yelp should be part of your marketing plan. Needing help with Yelp isn’t uncommon, and we…
