How Bad SEO Can Cost You More Than Just Money
Industry leaders proclaim that ‘cheap/bad SEO costs more than money’. And we agree. Here’s why opting for that ‘low-cost’ SEO programme could be damaging to your business and your revenue. ‘There’s always someone out there who can do it cheaper‘. While this is true, you will always get what you pay for. If you honestly…
New Content Service From DRPT’s Friendly A.I Bot
If Elon Musk has taught us anything, it’s that human beings are sooooooo 20th century. As a concept, flesh and bone seem out of fashion, whereas microchips remain the real deal. Time’s slow march of murderous T-800s appears to be upon us. Yay! However, rather than washing us down with rapid machine-gun fire, AI Bots…
Tread Carefully When Using Wikipedia For Digital Marketing
Trying to utilize Wikipedia as part of your SEO campaign can be risky. You must tread carefully and be 100% sure that your company is notable enough to warrant a Wiki page. As an online resource, Wikipedia reigns with the sort of authority reserved for third-world dictators. And like any tinpot dictator, if you don’t…
The Dangers of Stealing Content and Plagiarism
Have you been ‘reusing’, ‘borrowing’, or blatantly stealing content written by others? You’ve been plagiarising. And you’re in trouble. Plagiarism is an ugly and perverse action that displays a culprit’s true character – lazy, greedy, selfish, and unintelligent. By committing plagiarism, you successfully highlight a lack of professional care, attention, and common decency. It’s effectively…
How Important Is Social Media For Your SEO?
Oh boy. It’s time to open Pandora’s Box. Opinions are divided on social media’s importance for your SEO campaign, but you can’t hide from the facts. And you shouldn’t focus on just one platform, either. The SEO landscape regularly changes state. Every three months or so, Google holds the SEO world to ransom by implementing…
Does A High PPC Bounce Rate Affect Organic SEO?
Is your Pay Per Click (PPC) bounce rate higher than Elon Musk (during a live interview)? Don’t panic. It’s not having a detrimental effect on your organic SEO. However, it will affect things in other ways. You may have noticed various knuckle-dragging mouth breathers bemoaning lately about how the COVID-19 vaccine apparently turns you into…
The Importance of Blogging Regularly
So, you consider yourself somewhat of a blogging connoisseur. That’s great. But are you crafting those blogs regularly? Here’s why blogging to a schedule is essential. Remember the Tamagotchi? Japan’s handheld digital pet was arguably the most significant toy fad throughout the era of Britpop and Brosnan’s Bond. For those who escaped the rabid clutches…
The Importance of Core Web Vitals for Your Website (Not Boring)
There’s been a development in SEO. Meet the all-conquering (and feared) Google Core Web Vitals! *Maniacal Laugh* Welcome to the world of SEO updates. It can be a scary, relentless quagmire of anagrams, algorithms, terminology, and tech-talk. Unless you think in binary, worship the first-generation Apple Mac, or find the Linux Penguin (Tux) strangely attractive,…
How 2020 Changed The SEO Landscape
Congratulations on surviving! As any twelve-month stretch goes, 2020 has served us a never-ending smorgasbord of unadulterated dung. Viewed as vintage wine, this year would be acidic enough to dissolve even Gwyneth Paltrow’s unwarranted smug aurora. From COVID-sponsored fatality rates to ludicrous election mayhem and California largely being on fire, 2020 will be remembered with…
Why Written Online Content Is Worth Paying For
At the end of the day, you get what you pay for. Online content is worth paying for and real writers cost money! If you want to skimp on cost and pay low amounts for an author’s time – especially if they are an expert in their field – then expect poorer results. Here’s why…
