A lot has changed in SEO in the last 18 months.
For physical therapy clinic owners, understanding these changes can be crucial in leveraging your online presence to attract more patients.
Algorithm updates, leaked Google documents, and AI overviews have flooded SERPs and been rolled back, leaving small businesses to wonder: what still works in SEO in 2024?
Here’s what you need to know.
1. Link Building
This should come as no surprise, but building quality links to your domain—especially to pages you want to rank—still works.
However, not all links are created equal. Recent insights indicate that the traffic and perceived quality of the page providing the link are crucial. Ensure your links come from legitimate, traffic-driving pages.
Additionally, be mindful of the quality of links pointing to your site. Poor-quality links can hurt your rankings, so focus on building reputable links.
2. Content Reworks
If you have older pages where rankings have decayed, a thorough clean-up process to update key pages can still be effective.
Google’s preferred content type can change over time, so reworking your content to meet current SEO standards is essential.
Audit the internal and external links pointing to key pages, ensuring the anchor text is relevant and not overly aligned with target keywords.
3. Looking Like a “Real” Business
Signaling to Google that you are a legitimate business is crucial. This involves:
- Building a strong Google Business Profile.
- Ensuring consistent name, address, and phone number (NAP) across all directories and business data providers.
- Increasing the number of external links and citations from reputable sources.
4. Engage with Your Local Community
Actively engaging with your local community on social media can enhance your local SEO efforts.
Write about, share, and comment on local events, news, and activities.
Respond promptly to comments and messages to show you are an active and caring community member.
This engagement helps build local connections and increases your visibility in local searches.
5. Encourage Reviews and Testimonials
Encourage satisfied patients to leave reviews and testimonials on your social media profiles and Google Business Profile.
Positive reviews build trust and enhance your local SEO by signaling to search engines that your business is reputable and relevant.
6. Share Local Content
Create and share content relevant to your local audience.
This can include blog posts, articles, and videos about local events, health tips, patient success stories, and community involvement.
Use local keywords and hashtags to increase the reach of your social media posts within the community.
7. Collaborate with Local Influencers
Partner with local influencers and businesses to expand your reach.
Influencers can help promote your services to their followers, increasing your visibility and credibility within the local community.
Local influencers could be doctors, nutritionists, psychologists, personal trainers, etc. Find out who in your community has a strong and loyal following!
This can lead to more engagement and higher local search rankings.
8. Monitor and Analyze Your Performance
Use social media and website analytics tools to track the performance of your posts and campaigns.
Analyze the data to understand what types of content resonate with your audience and drive engagement.
Adjust your strategy based on these insights to continually improve your local SEO efforts.
Conclusion
Leveraging SEO effectively can greatly enhance your local presence, helping you attract more patients and grow your physical therapy practice.
By optimizing your profiles, engaging with the community, sharing relevant content, and encouraging reviews, you can improve your visibility and credibility in local searches.
Ready to see your practice grow? Start implementing these tactics today and watch your rankings soar!
If you need assistance with your SEO strategy, contact us. We’re here to help you succeed!
Shayne Nowikow
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